BBC Creative wins 19 awards at The Drum Roses 2019
BBC Creative win 19 awards at The Drum Roses 2019
For the copious mix of wins, the in-house agency snapped up gold in Music and Entertainment, TV/ Cinema Campaign, Sports/Health, Illustration/Animation, Integrated Campaign, Radio Campaign, Radio Commercial, TV/ Cinema Commercial over 21 seconds, Art Direction and TV/ Cinema Commercial Under 21 seconds.
Securing them the Grand Prix was their work on The Tapestry, the launch of the BBC’s World Cup coverage with the world’s first fully embroidered advert. 227,000 metres of thread was used to make 608 unique frames of tapestry, each one of which was then individually photographed and edited together to create the final film.
Creative director at Iris and member of the Roses judging panel, Simon Mannion said: “The work entered by the BBC may have been varied but they did all share one common theme – craft. To cut through, resonate and make your work stick in the mind of the average impatient punter takes some doing.
“The casting, editing, music, cinematography - every single frame was beautifully considered, with the high point being History Will Be Made. A piece of work even the football haters couldn’t fail to fall in love with.”
Welsh creative communications agency, Golley Slater Cardiff won the coveted Chair Award, chosen by the chair of the judging panel, Lisa Campana, director of design, Wunderman UK.
The winning work, Human Sanctuary, saw Golley Slater team up with Mitsubishi Motors in the UK to produce a 90-second ad which takes place in an overworked human sanctuary filled with accountants, chefs and supermarket cashiers.
On the campaign, Campana said: "When you see something that hits you on an emotional level, whether it's excitement, sadness or joy, it's memorable. Humour is such a powerful tool yet is so difficult to get right.
"This entry blended humour with human insight, great scriptwriting, creative direction and casting. Humour takes the starring role and the product takes a backseat, which is a brave move and very rare in this category. When I first watched it, it made me literally chuckle out loud and left a smile in my mind. A very memorable and entertaining piece of work and well deserving of this award."
Golley Slater Cardiff also won gold for Online Video / Film / Viral Advert, Automotive and Public Sector, silver for TV/ Cinema Campaign and TV/ Cinema Commercial over 21 seconds) and bronze for Finance and Professional Services.
Stripe Communications and Merlin Entertainments were awarded gold for Ambient Media/Stunts.
On the evening of the European premiere of Disney's Mary Poppins Returns, Stripe and Merlin took the opportunity to show the UK's iconic nanny landing on one of the nation’s most iconic attractions on her way into London.
Mary Poppins dropped in from 135m above London, before gliding through the clouds and down to the streets of the nation's capital city. Traffic to the London Eye website increased by 26%, the attraction was mentioned a total of 252 times online, over 52,000 impressions and 42 pieces of coverage were secured.
Judge and executive creative director at AmazeRealise, Rob Steeles said: "There's a brilliant quote from Mary Poppins, 'In every job that must be done, there is an element of fun...' It seemed to me that this was the brief here. As an ambient media stunt, it had all the boxes ticked.
"Perfect timing, great location, simplicity and relatability, and a bloody good reason for people and the press to get their cameras out and generate noise for the film's premiere. But best of all, it's fun and it made me and thousands of people fall back in love with Mary Poppins. A worthy winner."
Another flurry of wins came from Manchester marketing agency, Havas Lynx; taking gold for copywriting, illustration/animation and low budget, silver for direct mail and sports/health and bronze for Exhibition/Point of Sale.
For Illustration/Animation, New Mindset, a campaign from the United For Global Mental Health saw the production of a film to truly change people’s minds about mental health. Despite medical advances in mental health conditions, an increase of awareness and decrease in societal stigma, many efforts have not translated into action.
Cathy Hutton, co-founder and creative director of Jolly Rebellion and member of the judging panel said: "This work was original, beautifully crafted and packed with inventive ideas. I loved the immersive story world that brought the narrative to life and showed it in a truly inventive way.
"A compelling piece of work that deserves a gold."
Other winners include: Uniform for Augmented Reality (silver); Bray Leino for Press Campaign (bronze) and Art Direction (bronze); WAA Chosen for Public Sector; TBWA Manchester for Leisure/Travel/Tourism (gold), 6, 4 or Smaller Sheet Poster (gold); McCann Manchester for 42 48 or 96 Sheet Poster (gold), Poster (silver), TV/ Cinema Commercial Under 21 seconds (silver); The Leith Agency for Online Advert or Campaign (silver), Press Campaign (silver), Online Video/Film /Viral Advert (silver); Cheetham Bell for Consumer or E-commerce (gold), Leisure/Travel/Tourism (silver) and Item of Self Promotion (silver).
Sponsors of these awards are: Become, Bank of Creativity and Winmo