Football media brand Goal is to stream the first-ever Women’s European Freestyle Championships as part of the Uefa Women’s Champions League Final this Friday (24 May).
Ahead of the Barcelona vs Olympique Lyonnais fixture in Budapest, Goal has partnered with #WePlayStrong, Uefa’s women’s football campaign to broadcast complementary sister competition Women’s European Freestyle Championships (17 May). The event will be shared on the Goal Facebook page, part of its commitment to dedicate greater resources to women's football, spearheaded by its latest animated features exploring the game.
It marks the group's growing appetite in sports rights, with it already sharing the European Freestyle Championships, the DAZN World Freestyle Masters and the Super Ball 2018 freestyle events.
Working with Uefa and the World Freestyle Football Association, Goal will share content from the competition in an awareness driving campaign shining a light on the "most talented tricksters from across the continent". This includes Dutch teenage sensations Laura Dekker and Jasmijn Janssen and 16-year-old Lucie Quinton from France.
Dan Wood, WFFA co-founder and head of global partnerships, said: “The Uefa Women’s Champions League Final is an event that will attract global interest and we wanted to give football fans the opportunity to experience the skill and dedication of our female freestylers. After discussions with the #WePlayStrong team it made perfect sense to work closer together to make the respective finals a celebration of togetherness, confidence and inspirational skill.
“I’m sure fans of football and freestyle will be thrilled to experience two very different events brought together by a mutual admiration of talent and ambition.”
Roman Putsch, Uefa head of marketing activities, added: “It made perfect sense to find a way of collaborating with the first-ever European Freestyle Championships, especially when it is taking place in Budapest in the build-up to the Uefa Women’s Champions League final.
“Showcasing that talent before the Women’s Champions League final will be an exciting spectacle for the fans in Budapest and for the massive online audiences across Europe.”
Parent company DAZN recently significantly scaled up its advertising platform with the launch of DAZN Dynamics, which will use the network’s real-time sports data to deliver contextually relevant digital ads to audiences.