In Bali, Corona has teamed up with Parley for the Oceans and World Surf League to donate 20,000 reusable bags made from plastic saved from the ocean.
Estimates record that roughly 5 trillion plastic bags are used every year, with as many as 10 million bags entering circulation in Indonesia. In a bold move, Bali is to eradicate all single-use plastics, meaning its citizens will have to use reusable options indefinitely.
Corona, Parley for the Oceans and World Surf League have stepped in to help the local NGO’s who have been leading the charge against single-use plastic, by designing the limited-edition bags.
Proceeds from each bag purchased will fund the donation of an additional three bags to the local communities and the removal of more than 20 bottles worth of plastic.
As part of the initiative, Corona and Parley for the Oceans have launched ‘La Casa’ which is a pop-up shop constructed by 1.5 tones of recycled plastic.
The house will become a platform for surfers, artists, and thought-leaders to work on projects that can inspire a better world.
“The La Casa platform is about collaboration and creativity to energize the fight against marine plastic pollution,” said Evan Ellman, Corona Better World director. “In this case, Corona and our partners Parley and World Surf League were inspired by the movement to ban single-use plastic in Bali and recognized an opportunity to support the transition.
“Just as impressive are the talented collaborators who signed on to bring their voice and point of view to the project. The result is a product that is not only a symbol of change, but also has a significant impact on the environment and community.”