Advertising

Robert de Niro muscles into the bagel business with reference heavy Warburtons ad

By John Glenday | Reporter

Warburton's

|

Creative Works article

May 13, 2019 | 3 min read

Hollywood legend Robert de Niro has taken up bagel deliveries after signing up for a starring role in Warburtons latest advertising campaign, which breaks on 17 May.

De Niro appeared alongside company chairman Jonathan Warburton, and dusted off some of his most famous characters as he seeks to undermine Warburton’s own bagel sales in favour of New York brands.

Gangster-style tactics include tying up Warburton's security guards and re-labelling products to his own 'Goodbagels' in an attempt to maintain a monopoly on the bagel market.

Warburtons

Robert de Niro breaks bread with Warburtons in bagel push

This industrial espionage takes place under the nose of Warburton himself, who believes the mob-style antics to be part of a new film pitch. De Niro wraps up his Bolton visit by ominously announcing that the story doesn’t ‘end well’.

The advert, from Engine and Freuds, ends with the actor ominously announcing that his story ends “not well”.

Robert De Niro said: “It was a pleasure to fly to the UK to film this ad with the Warburtons family, and star alongside Jonathan.Getting into the bagel business has been great fun, and I hope everyone enjoys the final cut."

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Warburtons chairman Jonathan Warburton, added: “As an iconic New Yorker, Robert De Niro knows his way around a bagel so it’s great to have his seal of approval.

“We’ve spent months perfecting the recipe and process to ensure we delight families up and down the country with the best thing since sliced bread."

The advert will appear on UK TV screens from May 17.

Vote for the campaign in The Drum's Creative Works.

Warburton's: Goodbagels

By Warburton's

Overall Rating 4/5

Vote now
Advertising

Content created with:

More from Advertising

View all

Trending

Industry insights

View all
Add your own content +