In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks to them about what insights and life experience they can offer the rest of us. This week's 10 Questions are put to the marketing director of Direct Line, Mark Evans.
What was your first ever job?
Mars Graduate trainee
Which industry buzzword annoys you most?
Pass – to say anything else would be hypocritical
Who do you find most interesting to follow on social media?
Pete Markey ;o) (love you Pete!)
Highlight of your career (so far?)
Winning double IPA effectiveness golds in 2018
What piece of tech can you not live without?
Apple watch – gotta get those steps…
Who or what did you have posters of on your bedroom wall as a teenager?
In advertising, what needs to change soon?
Reduced bombardment – it’s eroding trust in advertising and threatens our industry
What is (in your opinion) the greatest film/album/book of your life?
The Shawshank Redemption – “get busy living or get busy dying”
Which industry event can you not afford to miss each year and why?
Marketing society annual conference
What's the best piece of advice you have ever been given?
Search for success and significance simultaneously