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10 questions with... Mark Evans, marketing director of Direct Line

10 questions with... Mark Evans, marketing director of Direct Line

In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks to them about what insights and life experience they can offer the rest of us. This week's 10 Questions are put to the marketing director of Direct Line, Mark Evans.

What was your first ever job?

Mars Graduate trainee

Which industry buzzword annoys you most?

Pass – to say anything else would be hypocritical

Who do you find most interesting to follow on social media?

Pete Markey ;o) (love you Pete!)

Highlight of your career (so far?)

Winning double IPA effectiveness golds in 2018

What piece of tech can you not live without?

Apple watch – gotta get those steps…

Who or what did you have posters of on your bedroom wall as a teenager?

Lou Reed

In advertising, what needs to change soon?

Reduced bombardment – it’s eroding trust in advertising and threatens our industry

What is (in your opinion) the greatest film/album/book of your life?

The Shawshank Redemption – “get busy living or get busy dying”

Which industry event can you not afford to miss each year and why?

Marketing society annual conference

What's the best piece of advice you have ever been given?

Search for success and significance simultaneously