TheStudio at iHeartMedia is a newly-branded in-house creative group at media company iHeartMedia, and Rahul Sabnis has been named its chief creative officer and executive vice president. He will report to Darren Davis, president of iHeartRadio and iHeartMedia Networks Group.
“Rahul continues to produce the impactful design and creative that defines our company’s brand identity and has truly enriched the way our iHeart brands look, feel and perform across all of our platforms,” said Davis. “He continues to create a clear brand image for iHeart that successfully resonates with our audiences and delivers value and results for our partners.”
Under Sabnis’ leadership iHeart will combine its Creative Studio and “CSG” in Atlanta into one creative powerhouse called TheStudio at iHeartMedia that will help better align its resources and efforts, according to the company. TheStudio in-house agency will provide a range of high-level strategy and creative services, helping iHeart’s own brands and the brands of its advertising and marketing partners use the efficiency and efficacy of audio seamlessly across all its company assets at the scale that only iHeart can deliver.
Sabnis previously served as executive vice president and executive creative director for iHeartMedia. Prior to joining the company in 2017, he was the executive creative director and head of creative at MullenLowe Profero. He has also spent time at 360i, Havas Worldwide, and Digitas.
Sabnis’ work has been recognized by OMMA, the Effies, Webby Awards, W3 and IMA Awards. He has judged the Clios, the Art Directors Club, the Addys and volunteers time with multiple universities to encourage the next generation of creatives.