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Matalan Marketing

Matalan turns to McCann Manchester for strategic brand brief

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By John Glenday, Reporter

May 10, 2019 | 2 min read

Fashion retailer Matalan has called on the services of McCann Manchester to lead its strategic and creative brief following a competitive pitch.

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Matalan turns to McCann Manchester for strategic brand brief

The agency will now assume for all marketing for the high street brand with immediate effect, steering the future direction of a brand which was first established in 1985.

Karen Buchanan, McCann Manchester CEO, commented: “Matalan is a fantastic brand and a strong success story in a competitive retail landscape. We are delighted to be appointed as Matalan’s strategic and creative partner and are looking forward to helping Matalan write the next chapter of its development and growth.“

Matalan’s director of marketing, Jeff Howarth, added: “The McCann team demonstrated a real depth of insight into our customers, category and company and showed how they can deliver totally seamless communication across every touch point of the customer experience.”

McCann Manchester has developed a growing reputation for retail having already won over clients including Aldi, Magnet and Smyths Toys.

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Matalan is a British fashion and homeware retailer based in Knowsley, United Kingdom. It was established by John Hargreaves in 1985. Matalan have 217 stores across...

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