The media conglomerate, which also runs a mobile and internet business, claims that close to 15 million viewers watch video content across more than a hundred live video channels and VOD content on True Digital and Media Platform.
It hopes that by using Telaria’s VMP, it will be able to gain greater control and insights into its video inventory and demand data across all formats and screens.
In addition, it will help True Digital and Media Platform to make informed decisions based on live reporting and quickly address issues with real time diagnostics.
“Telaria’s made-for-video technology would significantly improve our monetization while at the same time preserving the viewing experience that is fundamental to our success,” said David Sky, the operations director at True Digital and Media Platform.
“We are looking forward to working with Telaria to bring our inventory to more advertisers looking to reach highly engaged audiences across every screen.”