Independent media and marketing consultancy, Ebiquity, has promoted Nick Pugh to managing director, UK & Ireland. Additionally, Laetitia Zinetti is now managing director for Continental Europe replacing outgoing Mauricio Barange, who will retire.
Both Pugh and Zinetti will report to the global president, Richard Basil Jones. The pair are tasked with forming Ebiquity into the ‘left brain’ advisor to CMOs - they will "shape unique solutions across practices and markets".
Pugh, who was previously head of Ebiquity’s advanced analytics practice in the UK has helped shape Ebiquity’s algorithmic approaches to marketing analytics, recruiting its data science and analytics capabilities, and its employee diversity programme. He has worked with clients including Arla, Ferrero, and Krispy Kreme.
Zinetti will shape Ebiquity’s offering across Continental Europe. She previously expanded Ebiquity’s media management practice and has worked with leading brands across all of its key media partners, in particular, McDonald’s and L’Oreal.
Basil Jones said: “Ebiquity is continually evolving in response to new and emerging challenges for brands, and Nick and Laetitia’s appointments reflect the significant evolution that Ebiquity’s services have undergone.
“Ebiquity is far more than just media performance measurement, and these appointments represent a significant step towards delivering on our vision of becoming the leading global strategic media and marketing advisors to CMOs."
On his appointment, Pugh said: “The opportunity that lies ahead for Ebiquity is vast. We have never been better placed to help brand owners navigate the fast-moving, complex marketing landscape. However, we cannot sit still. We need to continue to innovate and further evolve our tools and services to ensure we provide best-in-class advice to our clients.”
Zinetti added: “I’m thrilled to be working with a fantastic team across Europe. We are in a great position to continue leading the way for independent media and marketing advisory services across the continent, and I look forward to continuing to shape and evolve our offering around our clients’ primary needs.”
“We also thank Mauricio for his outstanding work as our MD for Continental Europe, and wish him well in his retirement”, added Basil Jones.