Business on the Move Marketing Account Win

Business on the move including Just Eat, KP Snacks, Arsenal, Nat Geo, and more

By Imogen Watson, Senior reporter

May 9, 2019 | 6 min read

Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.

Business on the move is a weekly column. Email imogen.watson@thedrum.com if you want to be included.

This week includes moves from Just Eat, KP Snacks, Arsenal, National Geographic, and more.

This week's acquisition

Kairos eSports, a marketing agency for eSports and gaming, is claiming to be the first agency of its type to put a flag in the ground and acquire a team to compete in the space.
The digital signage provider, Broadsign, has acquired Campsite, a DOOH ad exchange.
Australian Bastion Collective has aquired two US agencies; Rare Branding and Digital Brand Group.

Global wins

Food delivery service Just Eat has given its global media planning and buying account to UM.

EMEA wins

E4 has secured online fashion retailer Simply Be as its first ever official channel sponsor.

London football team, Arsenal, has inked a branded content deal with National Geographic.

KP Snacks has awarded its £5m Tyrrells, Popchips and KP Nuts creative account to St Luke's.

Juice pouch brand Capri Sun is to consolidate its European media planning business after naming Vizeum as its media agency of record across Belgium, France, Netherlands, Portugal, Spain, Sweden and the UK.

WPP Go One has been awarded VodafoneZiggo’s strategic marketing and communications brief

The body that oversees the UK's farming industry - The Agriculture and Horticulture Development Board - has awarded its consolidated integrates account to Ogilvy.

We Are Social has picked up the Virgin Atlantic and Virgin Holidays social media account. This is the first time either Virgin brand has appointed a social media agency.

Auto Trader has appointed Karmarama to produce an integrated campaign across TV, broadcaster video-on-demand, cinema, radio, display and social.

The snack brand, Well & Truly, has appointed Creature as its agency of record.

Levelwing has been appointed as agency of record for Mellow Mushroom.

APAC wins

FCB Manila has won the print and TV campaign requirements for CityMall Commericials, the retail arm of DoubleDragon.

The Thailand-based True Group has selected Telaria as its video management platform (VMP) for its live TV and video-on-demand (VOD) subsidiary, True Digital and Media Platform.

Horizon FCB has won the AB InBev Brands account to launch Beck's No Alcohol beer in the Middle East region.

FCB Shanghai has been appointed as leading agency of the Chinese EV brand, Weltmeister.

Publicis Sapient and its spatial design capability Second Story have been appointed by the Australian Centre for the Moving Image to collaboratively transform the 17-year-old institution into a global museum of the future.

Americas wins

Mcgarrybowen New York has been named creative agency of record by Belk a Charlotte-based retailer that is seeking a complete brand transformation.

Maryland Lottery has selected MARC USA to handle all media planning and buying duties.

Reviews

Thinkbox is on the search for a creative agency.

Launches

BBC's in-house creative agency, BBC Creative, has launched a new young photographer initiative to help fresh talent from diverse backgrounds get a step-up into the industry.

The digital marketing agency Situation has launched Situation Events – a live event production division.

No. 8 a new creative sound and vision studio has been launched by the team behind Big Buoy.

Jellyfish has moved into the Nordics with the launch of a new office in Denmark.

The integrated creative agency, Riccardo Ruini Studio has launched an office in London to bring its service closer to the UK market.

Got a story or tip for Business on the Move? Send your acquisitions, reviews, account wins and launch news to imogen.watson@thedrum.com.