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Indeed creates bedtime book to make working world more digestible for kids


By Imogen Watson | Senior reporter

May 8, 2019 | 3 min read

Job hunting site Indeed has created a bedtime storybook with the children's author Giles Paley-Phillips that addresses challenges faced by working parents.

Indeed Tick Tock Till Bedtime

Indeed Tick Tock Till Bedtime

Juggling life and work can be a hard task for parents to maintain, and even harder for children to comprehend.

This is why Indeed has launched the 'Tick Tock Till Bedtime' campaign, which aims to help children understand the challenges faced by parents trying to keep a positive work-life balance.

The campaign intends to arm workers in the UK with the tools they need to have proactive and positive conversations about work with their children, partners, friends and colleagues.

As part of 'Tick Tock Till Bedtime' campaign, Indeed has created a children's book that tells the tale of one parent's mission to navigate unpredictable working hours and make it home for bedtime.

Alongside a limited print run of the books, an animated version has also been produced. The campaign will see a series of activations rolled out over the next six months.

This is the first work Tin Man has made for Indeed since it won the account in March.

The agency's founder Mandy Sharp said: “Indeed has set out to encourage job seekers to find roles that not only fit their skill set but also their personal lives, which struck a chord with me.

"As a working parent I understand the pressures of being home for bedtime as much as possible and often it’s hard to explain this to young children. The campaign is designed to build brand love and deeper emotional engagement with workers – enabling them to have meaningful conversations about their careers in a more positive and useful way.”

Indeed: Tick Tock Till Bedtime by Tin Man

By Indeed

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