Facebook is switching its focus from advertising big spenders to small and medium-scale enterprises (SMEs) with the launch of a suite of new ad tools designed to help them with tasks such as video editing, optimising ads and booking appointments.
Fresh from its annual F8 developer conference, Facebook is on a mission to embrace brands seeking to amplify their ad spend via the social giant by offering a helping hand to those who might not have the digital nous to get their ideas off the ground on Instagram, Messenger and Facebook itself.
Thus far Facebook has focussed its energies on larger brands which have the resources, financial and technical, to roll out news feed advertising – despite SMEs forming the backbone of Facebook’s ad business.
The streamlined system grants account holders access to an automation feature within Ad Manager software which can generate campaigns from just six photos pulled from Facebook and Instagram, a budget limit and a few questions about the business.
The rollout comes as Facebook seeks to make good on its pledge to train 1 million small business owners and individuals on digital skills by 2020.