The partnership with Aircast, a DOOH provider based in the Philippines, with most of their screens located in metropolitan Manila, allows Dataxu to offer brands and agencies inventory to 150 sites in total, with a daily viewership of over 120,000.
Advertisers can target audiences by selected tourist destinations or cities, by time and date, and specific live weather conditions.
Dataxu also claims the partnership gives it a first-mover advantage to offer its clients real-time reporting for DOOH in the Philippines alongside other digital media buys.
“We’re thrilled to announce this partnership between Dataxu and Aircast. With our strategically placed Aircast screens offering higher viewership than other formats, marketers will be able to cut through the clutter and take advantage of the wide reach to connect with audiences,” said Brian Conde, the general manager at Aircast.
“Together, this partnership has paved the way for scaling digital out of home programmatically in the region.”
Alvin Wong, the regional director for South East Asia at Dataxu, added: “The Philippines is one of the fastest growing digital markets in the region, and it’s therefore very exciting to partner with Aircast to bring Southeast Asia’s first programmatic DOOH solution to Manila.
“This partnership will empower media planners to plan DOOH much more effectively within a larger holistic, cross-channel media context in the Philippines, and hopefully will set a benchmark for other markets to follow.”