Juice pouch brand Capri Sun is to consolidate its European media planning business after naming Vizeum as its media agency of record across Belgium, France, Netherlands, Portugal, Spain, Sweden and the UK.
The decision caps a six month long competitive pitch process instigated by the Swiss brand last October with a number of unnamed agencies.
Vizeum global president Thomas Le Thierry said: “We love that they (Capri Sun) have a long-standing heritage and have kept true to their brand identity and product portfolio; like Vizeum, innovation is at the heart of what they do. Together, we will leverage the full force of data, media and technology to deliver a step-change in their brand communication.”
Euan Jarvie, chief executive of Dentsu Aegis Network UK and Ireland, added: “Many people have a personal, nostalgic connection to its products but it operates in a constantly evolving and really competitive market place. So we’re committed to helping them tap into best technology and data solutions to develop truly winning ideas.”
Capri Sun has sought to promote its health benefits in its most recent promotional work.
UM and Mindshare were incumbents on the account split across different markets.