La-Z-Boy enlists Kristen Bell for ‘Live Life Comfortably’ campaign
Actor Kristen Bell is no stranger to being a spokesperson, with ads for Enterprise, Houzz, Neutrogena and Samsung (alongside husband Dax Shepard) under her growing list of brands.
Kristen Bell La-Z-Boy
Now, Bell has added furniture company La-Z-Boy to her roster. She is the new brand ambassador for the company, and has released a series of spots highlighting her genuine personality and exceptional comedic timing, as well as La-Z-Boy’s modern designs as part of its relaunched ‘Live Life Comfortably’ campaign.
La-Z-Boy was the brand most associated with comfort when it invented the iconic recliner more than 90 years ago. Today, the brand offers products for every room in the home. The new campaign featuring Bell, the brand hopes, will open consumers’ eyes to the wide variety of La-Z-Boy furniture that mix comfort, style and quality.
“Kristen has an authentic voice that connects with people,” said Eli Winkler, La-Z-Boy vice-president, marketing. “Her warmth and style combined with relatable humor about work, relationships and family make her a great fit.”
Bell and her family have a history with the La-Z-Boy brand. In 2017, Bell and Shepard engaged in a loving dispute that played out across social media. Comically titled ‘The La-Z-Boy Debate,’ the disagreement centered on where to place the family’s new La-Z-Boy recliner.
“After the great La-Z-Boy debate of 2017 that went down in my house, I became interested in the brand and was surprised to learn they offer so much more than recliners,” said Bell. “As a mom, I want my home to be practical without having to sacrifice style. When I found out La-Z-Boy furniture is comfortable and cute, I knew this was going to be a perfect fit.”
Originally launched in 2011, the ‘Live Life Comfortably’ campaign has resulted in significant sales growth for La-Z-Boy across a range of product categories, including stationary sofas, sectionals, chairs and home accents.
“The introduction of Kristen Bell will take the campaign to new heights by drawing in a diverse base of consumers,” said Kurt Darrow, La-Z-Boy chairman, chief executive officer and president. “We are pleased to welcome Kristen to the La-Z-Boy family and believe that she can continue to help us engage, entertain and educate consumers about the range of products and services we offer.”
The new ‘Live Life Comfortably’ campaign and partnership with Bell features an array of content developed for television, digital, print, the La-Z-Boy social and web platforms and in-store.
