Facebook continued its new communications strategy of attempting to highlight its ability to connect the world during its recent D8 event led by founder Mark Zuckerberg.
‘The Zuck’ talked about how the platform has become a place to connect with neighbors, colleagues and people around the world who share common interests. Facebook Groups was noted as a central spot for those connections, with more than 400 million people already belonging to a group that they find meaningful. With a refreshed look to the site, the social platform is highlighting its Groups feature to help people better engage.
This was one of the points of the product announcements made earlier this week, which also included Zuckerberg noting a ‘fundamental shift’ in how Facebook is developing new products with privacy in mind.
With a redesign of the Groups tab, Facebook says it has “made discovery better than ever.” To celebrate people on Facebook who participate in Groups and encourage others to find a new group, the company is rolling out a new marketing campaign in the US on May 6. The campaign, ‘More Together’, shows how people from different backgrounds can come together over shared interests and experiences, all through Facebook Groups.
The first chapter of the ‘More Together’ campaign tells the stories of dozens of Groups that illustrate Facebook’s notion that “when people with different backgrounds come together to share advice, support and inspiration, we all can do more together,” according to a release. People who have started or belong to groups for dads, moms, dogs, barbecue fans, taco lovers and motorheads will be some of those featured.
The campaign will first launch in the US and will include television and on and off-platform digital advertising, out-of-home marketing, and media partnerships. ‘More Together’ will continue throughout the year, highlighting more stories that demonstrate connections through other Facebook products.