Digital
Transformation
Festival


16 March - 30 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
30 Mar 10:00 GMT / 06:00 EST

In conversation with Publicis Sapient global CEO, Nigel Vaz

FEATURING

Speakers to be announced

New Vice Media takes shape around updated website, inclusive approach to brand safety

Vice is streamlining its website and adding monetizable vertical videos

Following rounds of layoffs and promises to consolidate its digital properties over the last six months, Vice Media has reorganized to focus around discoverability and inclusion.

Key brands such as Munchies, Noisey, Motherboard and Vice News will no longer have stand-alone sites, but will have dedicated verticals on the new Vice.com. Vice is also closing stand-alone sites for brands such as Tonic, Waypoint and Vice Sports, which will be rolled into the new Vice website.

Vice is also launching vertical video features called Vice Stories. Vice made an earlier bet on similar vertical TV-style shows on Snap; now the company plans to leverage vertical videos on its own platform and sell custom ad units for the product.

Among its new and renewed originals, Vice is bringing back The Vice Guide to Everything to mark the company's 25th anniversary. The company will produce a series of 25 guides on a range of topics across its digital properties.

Brand safety

Vice is unblocking a list of 25 'blacklisted' terms with the aim of running more ads on trustworthy content and promoting inclusivity.

Vice will no longer accept brand's request to block words and phrases such as 'LGBTQ,' 'feminist,' 'pregnant,' 'Middle Eastern,' 'Jewish,' 'climate change,' 'refugee,' 'immigrant,' and 'overweight' because "many of these words relate to our audience."

Vice made these announcements at its IAB Digital Content NewFronts on 1 May.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.