Modern Marketing

Business on the move including Mattel, Burger King, Boiler Room, Aquaclean, and more


By Imogen Watson | Senior reporter

May 2, 2019 | 5 min read

Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.

This week's acquisitions

  • RSBG Infrastructure Limited has snapped up The Yard Creative for an undisclosed fee, as part of its plan to rejuvenate physical shopping and the high street.

  • MediaMonks has made its first acquisition since itself being acquired by Sir Martin Sorrell’s S4 Capital with film studio Caramel Pictures.

    Business on the move is a weekly column. Email if you want to be included.

    Business on the move is a weekly column. Email if you want to be included.

  • Broadsign International acquired the industry’s premier out-of-home enterprise business solution, Ayuda Media Systems.

EMEA wins

Mattel has appointed Ogilvy as its lead social media agency for EMEA to work across brands like Barbie, Hot Wheels and American Girl.

Following a three-way agency pitch, biscuit company Bahlsen has appointed global brand experience agency Sense to deliver a nationwide experiential sampling campaign for PiCKUP!

The toddler meal company, Little Dish has appointed Be Heard as lead digital agency to support the continued growth of the brand in the UK.

Evergreen Garden Care has awarded its UK retail marketing business to Geometry UK.

Green Man Gaming has announced the appointment of its dedicated launch marketing agency, Five by Five, to create and launch its new brand positioning.

Burger King has appointed Frank as its lead PR agency to support the fast food chain's brand transformation programme.

McKenna Townsend has been appointed to manage national and regional PR for the cross-Solent ferry company, Red Funnel Ferries.

APAC wins

Initiative Sydney has been awarded the agency of record media planning and buying account for Carnival Cruise Line.

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BMW Dentsu Group has been appointed by the Victorian electricity distribution networks Citipower and Powercor to consolidate all marketing communication activity.

Marketing and communications agency EVH has won the account for accessories brand Charles & Keith.

The pearling company, Paspaley, has appointed Speed as its lead media agency.

Americas wins

The Martin Agency has been selected as the new creative agency of record for CarMax following a four-month review.

Critical Mass has been named media agency of record for DePaul University.


Bing Ads has rebranded to Microsoft Advertising, with the business saying the move intends "to signal offerings that extend beyond search inventory and search data."

Stain-proof fabric company Aquaclean has launched into the UK market with a six-figure integrated campaign in collaboration with Leeds-based integrated agency Brass.

Broadcasting platform Boiler Room has expanded into China as it looks to tap into a country that chief executive Blaise Bellevill says is “fast becoming a powerhouse in global underground music.”

Firewood Marketing has expanded its London presence to support the agency’s increasing footprint in EMEA and to facilitate team expansions

Got a story or tip for Business on the Move? Send your acquisitions, reviews, account wins and launch news to

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