Seeing a homeless youth on the street is sad, but knowing that the young person was thrown out of their home for coming out to their parents is heartbreaking.
To call attention to the rising tide of homeless LGBTQ teens in the US, Saatchi & Saatchi Wellness partnered with Calvary-St George’s Parish in New York to make a rainbow flag with a strong message.
According to the Parish, 40% of teens who come out to their parents are thrown out of their homes. This led to the creation of the 'Thrown Out Flag', transforming the traditional symbol of LGBTQ pride. This worn and tattered symbol was draped over the shoulders of LGBTQ teens with stunning photographs shot by their contemporaries.
Each stain, rip and tear represents their struggle. Each grasp of the fabric embodies their hope to find a new future of acceptance, tolerance and love.
These photos were transformed into out-of-home placements across the country, in addition to a large billboard in New York's Times Square.
The flags will now be shipped to LGBTQ community centers across the country, giving them the opportunity to showcase their support for the cause.
For its emotional use of imagery, The Drum’s readers voted the campaign the US Creative Work of the Week.
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