Modern Marketing

Santander marketing veteran Keith Moor departs for Camelot

By Jennifer Faull | Deputy Editor

May 1, 2019 | 3 min read

Santander’s chief marketing officer Keith Moor has departed the bank for National Lottery operator Camelot to take on the same role.

Moor has spent the past 24 years at Santander, holding various marketing positions including leading its marketing comms, planning and sponsorship before becoming the bank's global chief marketing officer, also joining the executive committee.

He will start at Camelot in September and will report to chief executive Nigel Railton.

Keith Moor

Keith Moor

“Keith is joining Camelot at a pivotal time – as we celebrate the 25th year of The National Lottery. It’s also an important time for our marketing function specifically, as we strive to continue to better connect The National Lottery’s purpose with play – to raise even more money for Good Causes,” said Railton.

“We’ve made some good progress – for example, with the launch of our ‘Amazing Starts Here’ brand strategy and our return to primetime Saturday night TV – and we’re looking forward to seeing how we can further build on this, with someone of Keith’s calibre leading the team.”

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Sally Chowdry was the former sales, marketing and commercial director at Camelot but she departed in 2017 to join the company’s former chief executive officer Andy Duncan at Travelopia.

After her exit, Camelot reviewed its above the line advertising business – led then by commercial director Richard Bateson – which saw its incumbent agency of 15 years AMV BBDO dropped for Adam&Eve DDB.

Moor will now take on a broad remit across all areas of The National Lottery’s marketing and player communications – including responsibility for the company’s relationship with Adam&Eve.

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