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Effective video strategy that converts customers: The Drum and Brightcove panel in Boston

May 1, 2019 | 3 min read

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Audiences and brands alike love video content. There’s a good reason for that as video is proven to be more memorable, engaging, and effective. And the right video marketing strategy can take your ROI to the next level. Brands that implement the right strategy will win in 2019 and beyond. The critical question, however, is how best to harness video to build brand affinity and build a video strategy that sets you up for success.

The Drum x Brightcove 'How to devise an effective video strategy' panel at PLAY conference 2019

The Drum x Brightcove 'How to devise an effective video strategy' panel at PLAY conference 2019

Join The Drum, Brightcove and a panel of industry experts, on May 15th at Brightcove’s annual PLAY conference, to talk about the state of video in 2019 and beyond, and how brands can ensure they are reaching their intended audience at the right time.

The panel will include the chief executive and founder of digital services firm Zemoga, DJ Egerton; vice-president and associate media director of Mediahub, Sarah Pelletier; and executive producer and creative director of, Eliot Brodsky. It will be moderated by The Drum’s associate editor, Sonoo Singh.

The panelists will explore some of the best strategies when it comes to reaching and engaging your audience, how much of the content should be distributed where and the role key performance indicators should play within your strategy. Panelists will also address the questions:

  • What are the best video advertising metrics to measure impact?
  • What are the best formats or indeed the most effective video strategies to help entertain and engage your consumer?

Kaley Taylor, senior manager of PLAY, Brightcove states “The video industry is growing rapidly, offering a variety of exciting opportunities for publishers, broadcasters, and brands to explore new strategies. We find in today’s market, companies still need help in how to best reach and engage their audiences. Brands need to know how to best craft campaigns from the ground up, in a way that drives their businesses forward. Brightcove PLAY conference will help you learn best practices that will take your video strategy to the next level.”

Click here to register

Brigthcove’s PLAY conference is scheduled to take place in Boston, Massachusetts from May 14th-16th. Check out the full PLAY agenda here.

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