Spark highlights how technology can help create memorable human moments
New Zealand telco Spark wants to show how everyday technology can be used to create memorable human moments and help people be more human.
In a new campaign film called ‘Wedding Speech’, the telco tells the story of how in the months leading up to a wedding, the bride’s father was hospitalised, adding on to an already emotional period.
The film, created by Colenso BBDO and Christopher Riggert at Finch, then goes on to show the connection between a father and daughter, their shared optimism, and a wedding gift made possible by everyday technology, as the father makes his wedding speech from his hospital bed.
“Spark is a digital services company - we put connected devices with incredible cameras in the pockets of New Zealanders around the country,” said Sarah Williams, the brand experience tribe lead at Spark.
“This video reminds us that the amazing technology we all use every day is there for one reason: to connect us and bring people closer to each other.”
