Modern Marketing

Oprah Winfrey touts WW app in continuing spring refresh

By John Glenday | Reporter

Weight Watchers UK

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oprah winfrey article

April 30, 2019 | 3 min read

WW, formerly known as Weight Watchers, has recruited Oprah Winfrey to communicate the usefulness of a custom app to improve health metrics.

A WW board member herself Winfrey is depicted calling another member to discuss how happy she is with the app as a tool for improving her wellbeing, social connections and 24-hour support.

Mindy Grossman, president and chief executive officer of WW "We aim to be the world's everything app for wellness. Today, we're celebrating the power of the WW app for our members through this new creative asset with Oprah. This advertisement brings to life the impact the WW app has on our members. All of our members, which at the close of the first quarter was approximately 4.6 million people, have access to this incredible, Webby Award-winning app."

Oprah Winfrey

Oprah Winfrey touts WW app in continuing spring refresh

Use of the app is intended to dovetail with real-world interactions with WW members to provide people with all the information, support and help they need to embrace healthier eating habits.

In a surprise move earlier this year WW shed its widely accepted title of ‘Weight Watchers’ in favour of a diet-free amorphous acronym loosely based on a broader concept of ‘wellness at work’.

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