The controversial presenter of Good Morning Britain (GMB), Piers Morgan, has been made into hairdryer by ITV to emphases his high voltage ranting and heated debates.
Notorious for his outspokenness and strong views, Morgan has attracted a great deal of media attention since he joined the show in 2015. Always in and out of rows, his abrasive outbursts have become regular content for social feeds.
The 'Morgan 3000' hairdryer highlighting this notoriety was sketched then made using a 3D printer before Morgan's shouty face was handpainted on.
ITV's creative agency, Uncommon, has produced a limited production run of the hairdryer. Each machine comes with an instruction manual featuring sardonic copy that explains the product's features, such as ‘easy-to-press buttons, a short fuse and heat settings from political correctness all the way up to vegan sausage rolls’.
Supporting imagery will be shown across print and DOOH featuring GMB co-presenter Susanna Reid holding the hairdryer at arms-length.