Modern Marketing

Hellocomputer and FCB merge Cape Town offices to create ‘human connections’ agency

By John Glenday | Reporter

April 29, 2019 | 3 min read

Cape Town creatives Hellocomputer and FCB have come together as a new agency intended to serve as a new ‘human connections’ agency for South Africa.

Hellocomputer

Hellocomputer and FCB merge Cape Town offices to create ‘human connections’ agency

HelloFCB+ will seek to drive deeper connections between their clients and customers by providing the tools to design, build and manage audiences from the moment they first engage through to conversion and retention.

CCO Mike Barnwell said: “By combining the skill sets of FCB Cape Town and Hellocomputer Cape Town we are now, more than ever, able to address the full spectrum of our clients’ needs across the entire customer journey. As a result, we are building even stronger bonds between our clients’ brands and their customers at each and every touchpoint.”

MD Robyn Campbell added: “With a future-forward approach of weaving data, technology and insight into our process, we’re able to put creativity at the heart of every piece of communication, to connect with the right people at the right time – making us an invaluable partner to our clients and their business.”

The combined business will oversee some of the countries most established brands including Beiersdorf, Pernod Ricard and Capfin.

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FCB

Foote, Cone & Belding, a.k.a. FCB, is one of the largest global advertising agency networks. It is owned by Interpublic Group and was merged in 2006 with Draft Worldwide, adopting the name Draftfcb.

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