Ford Marketing

Ford hails van and truck drivers with ‘Backbone of Britain’ campaign


By John Glenday, Reporter

April 29, 2019 | 2 min read

Ford has released a new advert championing its range of commercial vehicles with ‘Backbone of Britain’, a minute-long celebration of the Transit Van and Ranger pick-up trucks.


Ford hails white van & truck drivers with ‘Backbone of Britain’ campaign

Filmed on the Flintshire Bridge in Wales the moody sequence culminates in footage of a fleet of vehicles crossing the Dee Estuary at dusk.

The ambitious shoot, filmed last month, necessitated the closure of the cable-stayed landmark for nine hours while filming took place, made possible by recent essential maintenance work to the crossing.

In a statement, Ford UK wrote: “Here at Ford, we know it’s not our vans alone that keep Britain running, it’s the people that drive them – you. From plumbers to plasterers, engineers to electricians, we’re proud to serve those who serve our nation, with our new range of Ford Commercial Vehicles for 2019.

“From the tougher, smarter new Transit Van, to the electrified new Transit Custom Plug-in Hybrid or extremely capable new Ranger pick-up there’s something in the range that’ll serve you.”

The campaign championing Brits comes after Ford Europe chairman Steven Armstrong said earlier this month that Ford is spending tens of millions of Euros preparing for a possible British exit from the European Union without a trade deal, with its plans following the event still to be decided.

It also follows the promotion of Mandy Dean as UK marketing director.

Ford: Backbone of Britain

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