Adidas has released a new film aiming to bring to life an Indian perspective on running.
The film, dubbed ‘Always Running’ is being showcased at the Adidas Running Film Festivals being hosted across four continents and will be shown alongside films from London, Madrid, Tokyo, Shanghai, Beirut and Los Angeles.
“It is a matter of great pride that an Indian running story based in an Indian city will be an inspiration to runners around the world. We as a brand are mere catalysts to give wings to the untapped potential of the country,” said Sharad Singla, brand marketing director, Adidas India.
“This work not only brings out the inspiring and collective nature of running enthusiasts but also showcases the high capability of creative talent that our country has.”
Shot in Mumbai, the film looks to show the spirit of Mumbai and India at large through four key protagonists and their stories. It also sees the release of a new Adidas soundtrack – ‘Chasing my dreams: Anthem of Running’ which can be downloaded from Adidas stores and music apps.