In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks to them about what insights and life experience they can offer the rest of us. This week’s subject to take on 10 Questions is Publicis Media UK chief executive Sue Frogley.
What was your first-ever job?
My first job was in a petrol station as a cashier, but my first proper job was for Whitbread’s brewery. I was still living at home with my parents and I stockpiled Heineken and boxes of Stowells of Chelsea (wine) under my bed. Classy!
Which industry buzzword annoys you most?
One? I’m afraid I can reel off three. Ideation. Pivot. Cascade.
Who do you find most interesting to follow on social media?
Marie Kondo – the mistress of minimalism. If you want to live in a clutter-free world get involved. @mariekondo on Instagram.
What is the highlight of your career (so far?)
This job. Without question.
What piece of tech can you not live without?
Sky Go, right now — for my fixes of all things Game of Thrones.
Who or what did you have posters of on your bedroom wall as a teenager?
An arresting picture of The Police.
In advertising, what needs to change soon?
We need to be an industry based entirely on meritocracy.
What is (in your opinion) the greatest film/album/book of your life?
Can I say a box set? I’m going to say a box set — I can’t get passed Game of Thrones right now. I just GoT (sorry couldn’t resist that terrible pun) up to speed in time for this final series. What I will do after I really don’t know.
Which industry event can you not afford to miss each year and why?
What's the best piece of advice you have ever been given?
“Don’t be afraid to hire people who are better than you, push you and challenge you.” My first boss told me this years ago and he was absolutely right.
10 Questions With... is a regular interview series with others available to be viewed here.