Network Rail puts out £10m and £15m comms and creative briefs
Network Rail has issued two bulky creative and comms briefs, priced individually at £10m and £15m, as the rail infrastructure looks to modernise its marketing capabilities.
Network Rail puts out £10m and £15m comms and creative calls
Back in November, the company said it is looking to refresh its creative and comms partners for at least the next five years across its remit in England, Scotland and Wales. Threatened by the changes were account incumbents McCann, Leith, 23red, Guerilla, Magnet Harlequin and Eleven.
Offering a deeper look into the new way of operation, it is looking to set up a creative services framework agreement consisting of £10m and £15m lots. It is looking for up to 10 businesses to be involved over an initial three-year contract with a potential extension of up to two years.
The new approach will help it flex creative from national to regional, to route specific work. The briefs will include building brand awareness, changing the public's perception of the network and even shaping public or employees with campaigns.
Lot one covers strategic and campaign services including the development and delivery of solutions for its strategic communications and campaign activity, internally and externally.
Meanwhile, lot two will cover creative and production services including the development, production and delivery of creative assets.
The network will provide further updates on the process 29 April.