Read our new manifesto

Start 2021 with fresh ideas
and practical tips on...

CUSTOMER EXPERIENCE

BRAND SAFETY

GAMING AND ENTERTAINMENT

SOCIAL MEDIA

CTV AND OTT

CUSTOMER RETENTION

DATA AND IDENTITY

PURPOSEFUL MARKETING

WATCH ON DEMAND FROM 25 Jan 2021
Banner BGBanner BG

Sexy KFC Colonel gives moms a customized Mother’s Day dance message

Kentucky Fried Chicken is giving moms a sweet and sexy treat this Mother’s Day – if a shirtless Colonel Sanders is their thing. The chicken chain has enlisted the help of the Chippendales dancers to pair KFC with Cinnabon for a new limited-time menu item.

The KFC Chickendales – yes, that’s the decidedly unsexy name of the troupe of male dancers – are dancing up a frenzy for moms with a customized social media message and a push for chicken and biscuits. Starting April 29 and available through June 30, guests will receive four free Cinnabon Dessert Biscuits with the purchase of any KFC 10-piece meal or larger. The KFC Cinnabon Dessert Biscuits – flaky biscuits topped with Cinnabon’s cinnamon brown sugar glaze and signature cream cheese – are also available on their own.

While mom is enjoying her fast food treat, she can also view a personalized Chickendales Mother’s Day video. Those who go to the Chickendales website can type in mom’s name and where she lives so the shirtless Colonel and his cohorts can dance a customized dance for her, which can be shared on social channels.

“Our new Cinnabon Dessert Biscuits were created just in time for Mother’s Day to give mom a delectable sweet treat that’s uniquely KFC,” said Andrea Zahumensky, chief marketing officer, KFC US “To top it off, wish mom a happy Mother’s Day the KFC way by sending her a video of a shirt-ripping, finger-lickin’ performance cooked up by a troupe of hunky KFC Chickendales.”

Overall Rating
4/5 Vote

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis