Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Finished
16 Mar 10:00 GMT / 06:00 EST

The Drum Digital Transformation Festival launch

FEATURING
Gordon Young
Editor-in-chief at The Drum

Sexy KFC Colonel gives moms a customized Mother’s Day dance message

Kentucky Fried Chicken is giving moms a sweet and sexy treat this Mother’s Day – if a shirtless Colonel Sanders is their thing. The chicken chain has enlisted the help of the Chippendales dancers to pair KFC with Cinnabon for a new limited-time menu item.

The KFC Chickendales – yes, that’s the decidedly unsexy name of the troupe of male dancers – are dancing up a frenzy for moms with a customized social media message and a push for chicken and biscuits. Starting April 29 and available through June 30, guests will receive four free Cinnabon Dessert Biscuits with the purchase of any KFC 10-piece meal or larger. The KFC Cinnabon Dessert Biscuits – flaky biscuits topped with Cinnabon’s cinnamon brown sugar glaze and signature cream cheese – are also available on their own.

While mom is enjoying her fast food treat, she can also view a personalized Chickendales Mother’s Day video. Those who go to the Chickendales website can type in mom’s name and where she lives so the shirtless Colonel and his cohorts can dance a customized dance for her, which can be shared on social channels.

“Our new Cinnabon Dessert Biscuits were created just in time for Mother’s Day to give mom a delectable sweet treat that’s uniquely KFC,” said Andrea Zahumensky, chief marketing officer, KFC US “To top it off, wish mom a happy Mother’s Day the KFC way by sending her a video of a shirt-ripping, finger-lickin’ performance cooked up by a troupe of hunky KFC Chickendales.”

KFC: Chickendales

Added 26 April 2019
Overall Rating
4/5 Vote

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.