Boiler Room launches in China

Boiler Room

Broadcasting platform Boiler Room has expanded into China as it looks to a tap into a country that chief executive Blaise Bellevill says is “fast becoming a powerhouse in global underground music.”

The move follows a series of events and live streams in China that amassed 15 million live views in one year.

“Our core mission is to document club and dance floor culture the world over, and a big focus for us in the coming months will be to ensure these burgeoning Chinese scenes and artists are part of that story,” said Bellville.

"We want to build a sustained presence for Boiler Room within China, through regular events and content that can be enjoyed both sides of the Great Firewall.”

Founded in 2010, Boiler Room styles itself as the "Netflix of the underground", championing underground art movements across music, art, fashion, film and culture by curating and streaming a variety of content.

To date it has featured over 4,000 performances, by more than 5,000 artists, spanning 150 cities and has key broadcast hubs in New York, London, Los Angeles and Berlin.

To mark the set up of its office in China it will host two events – one in Shanghai and the other in Beijing.

For the latter it’s partnered with Volvox and Berlin native Fadi Mohem along with three Beijing artists and techno club L+R Wang Lu & Yu Miao.

The event in Shanghai will see Boiler Room broadcast from 44kw with a lineup including Temple Rat among a host of other DJs and producers.

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