INVNT secures number of client wins increasing revenues over $54m

INVNT's Scott Cullather and Kristina Mccoobery reflect on the agency's recent successes.

Global live brand storytelling agency INVNT has secured a number of new clients wins in the last year, including Microsoft, Facebook, Pfizer, Xero, TEDxSydney, New Relic and Mary Kay - which grew the agency from having local to global clients.

This new wins have helped the agency increase revenues that reach over $54m, which have exceeded forecasts and represented a 30% increase from 2017.

The agency is now aiming to targeting $62m in revenue for 2019.

Scott Cullather, chief executive at INVNT says: “Our tremendous growth is due to a combination of our team’s ability to develop compelling live brand stories that are on message yet disruptive and create real impact, the increase in strategic relevance of live events for brands and consumers around the world, and the development of a global team of INVNTrs that now operate across eight offices, five countries and four continents.

"We will continue to expand our operations and offerings as marketers increasingly seek to transform their busier than ever, often distracted audiences, into engaged brand advocates and “citizen journalists” who share their stories with the world.”

The agency also expanded its offerings at the start of this year with the launch of its new content studio, HEVĒ. Led by two-time Emmy and three-time Webby award winner Chris Hercik, HEVĒ specialises in strategic and creative-led content campaigns that leverage the latest in predictive analytics, allowing brands to tell new stories and get them in front of the right audiences. The plan is to roll HEVĒ out to INVNT’s clients internationally, with the agency identifying opportunities to develop globally relevant, locally calibrated stories across both branded content and live events.

INVNT also opened a second office in Singapore at the end of 2018 and is currently looking to partner with an agency that provides end-to-end creative, strategic and production expertise all in the one place, to ensure that their events connect with local audiences.

Kristina McCoobery, chief operating officer at INVNT adds: “We are actively building out our global infrastructure and offering so that we can support those clients who operate across countries and regions, particularly as more and more of them turn their attention to live. By ensuring we’ve got the right resources in place and talent located around the globe, we’re able to maintain the consistency of their events across multiple markets, both from a messaging and quality control perspective, while also making the relevant adjustments so that these experiences resonate with local audiences."

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