Modern Marketing

Business on the move including Unilever, Superdrug, Google, Johnnie Walker, and more


By Imogen Watson | Senior reporter

April 25, 2019 | 5 min read

Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.

This week's acquisitions

  • Bauer Media Group France aims to acquire TV magazine Télécâble Sat Hebdo.

  • Unilever is set to acquire Olly Nutrition.

    Business on the move is a weekly column. Email if you want to be included.

    Business on the move is a weekly column. Email if you want to be included.

Global wins

Johnnie Walker has handed its global creative account back to Anomaly.

EMEA wins

The Drum understands Superdrug has awarded Grey London its creative agency.

British Land has consolidated its creative, digital and strategy wings into MRM McCann.

Clementine Communications has been selected by premium Burgundy wine estate Château de Pommard to handle consumer and trade media relations.

The&Partnership has been appointed by Change UK as its full-service agency.

Americas wins

McCann has won the creative and strategic agency of record duties for ADT. It beat Droga5 and CPB to land the account.

CarMax has named The Martin Agency its creative agency of record. The account is worth $100m.

APAC wins

Online marketplace Carousell has appointed 72andSunny Singapore to its creative accounts following a competitive pitch.

Google has forged a partnership with the Columbia School of Journalism for newsroom leadership program for journalists in Asia.

DPR&Co has won the Honda Marine social account.

PHD has landed the Virgin Australia media account.

Cricket Australia's Big Bash Leagues has awarded Kojo with its creative content account.

Bus-booking platform, RedBus has selected MC Saatchi as its integrated communications agency in Indonesia.


Airbnb has put it's global media account up for review.

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Novartis has launched a global media review.


WPP agency Essence has launched an innovation, research and development hub in Singapore following investment from the Economic Development Board.

Two years after WPP acquired it, Zubi Advertising has rebranded and exited from the dedicated Ford network GTB.


An ambitious hookup between two of Britain’s largest supermarket chains; Sainsbury’s and Asda, lies in tatters after the Competitions and Markets Authority (CMA) came out against the merger on the grounds that it would increase costs for consumers.

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