Angel Broking highlights investor frustrations to promote app
Angel Broking has showcased the frustrating experience of investing in India in a campaign to promote its new mobile app.
Angel Broking Limited highlights investor frustration
The campaign addresses India’s increasing sense of financial awareness and highlights the issues consumers face when trying to invest in a bid to showcase the seamless trading experience and expert advisory service it offers through its app.
The ad follows a customer through his trading experience and highlights his frustration as he is unable to do so using both offline and online experiences.
The integrated campaign, which was created by Leo Burnett India, aims to promote the
Angel Broking mobile app, which is powered by ARQ, a hyper-intelligent investment engine and investment advisory. The campaign also aims to strengthen Angel Broking’s brand as an in-depth source of advice to customers.
Vinay Agrawal, chief execuitve, Angel Broking said: “It is our constant endeavour to understand our consumer's core problems to give a definitive solution. We have put our best data scientists, technology experts, market researchers and deep industry experience at work and built the revolutionary investment engine ‘ARQ’.
"ARQ makes superior Investment advisory available to every Indian consumer which otherwise was only available to big-ticket and HNI investors. We understand the role that technology plays in our customer’s investment and trading journey, which is the reason why we have built a robust backend to offer an unparalleled experience.”
Rajdeepak Das, managing director India and chief creative officer, Leo Burnett South Asia, said: “The campaign talks about the journey every investor goes through; from facing issues with their relationship managers to lack of understanding or simply insufficient information on the current apps. The light-hearted execution takes you through a day in the life of an investor outlining the ironies of his life. Bridging this gap is the new Angel Broking app.”
