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Amazon hires Tastemade marketing chief as head of entertainment marketing

Andrew Saunders joins Amazon from Tastemade

Amazon has poached Andrew Saunders from Tastemade to head up its entertainment marketing division.

Saunders, who has relocated from New York City to Los Angeles to take the role, will sit within XCM, Amazon’s cross category, cross channel global marketing team. He has been tasked to educate customers by “building meaningful connections for them across entertainment and culture”.

Amazon confirmed Saunders’ hire but would not disclose further details on his job spec to The Drum.

The marketer previously served as head of global brand strategy and marketing at Tastemade, a digital food and travel publisher. In his role he led on brand strategy, content partnerships, brand design, business marketing and ad products across six markets.

Jeff Imberman, Tastemade's head of sales, said: "We are excited that Andrew has joined one of our investors in Amazon, and confident his former team at Tastemade will thrive under the leadership of Lily Soysal, the current Tastemade brand strategy lead in the the US."

Prior to joining the foodie network, Saunders was vice-president of content innovation and creative at NBCUniversal, where he helped develop of the company’s in-house creative agency.

Amazon XCM, which comprises the company's in-house agency, D1, has largely been kept under wraps as an operation. It is unclear whether Saunders' role is the first of its kind within the organization.

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