If we all cared enough, every day would be Earth Day, and for a growing number of concerned global citizens, it is. For others, recognized Earth Day (22 April) is a day to take action and call attention to Mother Earth.
Year-round efforts from brands and organizations do occur throughout the year, and some use the day – which was founded in 1970 by US senator Gaylord Nelson after witnessing the ravages of the 1969 massive oil spill in Santa Barbara, California – as a catalyst to promote their efforts.
Others see it as a good day to raise funds for their respective causes or just guide a little more attention their way.
Consumers care about how brands address environmental and social issues, so brands that get it right can reap the benefits: recent data from social media management software company Sprout Social found that brands that make smart connections with consumers via corporate responsibility campaigns can move the needle.
The data found that 71% of consumers agree environmental issues are a socio-political topic that brands should talk about to unite people on social, and 81% of consumers think there is an appropriate time for brands to address environmental issues.
Take a look below at Earth Day campaigns ranging from Apple's bold iPhone-shot video to the National Forest Foundation's recycled coffee table book.