Corona and Parley for the Oceans have chosen Earth Day to reflect on the dangers marine plastic pollution poses to wildlife.
The duo enlisted Wieden+Kennedy Amsterdam and Oscar-nominated animator Adam Pesapane (also known as PES) to create the hard-hitting stop-motion animation, which advocates for the avoidance of single-use plastic.
Looking to encourage consumers to instead recycle existing plastic or participate in local clean-ups organised by Corona, ‘The Fish’ poignantly uses washed-up marine plastic waste to assemble a robot-like fish that is eventually eaten by an opportunistic seagull.
It seeks to highlight the fact that 100,000 marine mammals and turtles are killed by underwater pollution each year, with Parley for the Oceans claiming that 90% of seabirds have plastic in their stomachs.
The release of the video dovetails with the launch of an interactive online portal which highlights Corona and Parley’s ongoing clean-up efforts as part of their longstanding partnership. To date, the pair have conducted over 519 clean-up events with 25,808 volunteers in over 15 countries in an effort to protect the brand’s homeland, the beach.
At any time, people can visit protectparadise.com to find the latest schedule of clean-ups near them and as the video points out, help save the lives of the wildlife that call paradise home.
Evan Ellman, Corona's brand director said: "A lot of the work Corona has done to date [has been] clean-ups and community engagement on the ground to protect paradise, so we can continue to enjoy it.
"This Earth Day, we wanted to leverage Corona’s influence as a global brand and connect with our consumers on this issue in a unique, unexpected way. The collaboration with PES is a perfect tribute to Corona and Parley’s ongoing and shared commitment to tackle plastic waste that pollutes our oceans and endangers over 800 animal species."
Earlier this year, Corona blocked off Ipanema Beach in Rio de Janeiro with a wall of trash to highlight the fact that rubbish is filtering into the world's oceans and causing all manner of issues.