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Ecommerce Retail Marketing

Carousell appoints 72andSunny Singapore as it plots next phase of growth


By Jennifer Faull, Deputy Editor

April 22, 2019 | 3 min read

Online marketplace Carousell has appointed 72andSunny Singapore to its creative accounts following a competitive pitch.



The seven year-old start-up competes with the likes of Gumtree and Shopee and is valued at over US$550m following a recent $56m fundraising deal with Napster’s OLX Group.

Part of that deal saw it acquire operations in the Philippines, which is now its seventh largest market alongside Singapore, Hong Kong, Taiwan, Indonesia, Malaysia and Australia.

At the time of the deal its founder said its focus was bringing Hong Kong and Singapore towards “immense profitability” in the next three years as it mapped out its growth plans in South East Asia.

It’s three main revenue streams are online advertising, selling “premium” spots on the site to sellers and Carousell Pro, a subscription service for car dealers and real estate agents to list ads.

With the appointment of 72andSunny Singapore as its creative partner, following a competitive pitch, the company said it wanted to boost its presence in the region and grow the audience for its advertisers.

"As both a leading classifieds platform and a premium publisher in the region, Carousell is very impressed with what 72andSunny has to offer. Their deep experience and fresh approach would boost our presence in the region and grow the audience for our advertisers. We look forward to creating many exciting campaigns together,” said Cassandra Leong, senior brand manager, Carousell.

The appointment for 72andSunny Singapore follows new business wins of Love, Bonito and HipVan. 72andSunny Singapore’s current clients includes AB InBev, Google, and Adidas.

Bassam Abdel-Rahman, managing director, 72andSunny Singapore added: “What’s cool is that in the Carousell team, we’ve found like-minded partners who share our creative and commercial ambitions. They are true modern marketers, and we can’t wait to grow together across Southeast Asia,”

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