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Ad Council partners with Snapchat to expand on bullying prevention campaign with Lens Challenge


By Kyle O'Brien, Creative Works Editor

April 19, 2019 | 3 min read

Snapchat teamed with the Ad Council last October to support Bullying Prevention Month, with Snapchat creating filters, stickers and Snap Ads to raise awareness about bullying. Now, the social media company is continuing the partnership to prevent bullying through the ‘Because of You’ campaign.

Snapchat lens challenge

Snapchat teams with the Ad Council for an anti-bullying Lens Challenge

Snapchat is launching the first-ever social impact Lens Challenge, which prompts Snapchatters to describe a time when someone had a positive impact on their respective lives. The ‘Because of You’ Lens Challenge is designed to inspire Snapchatters to express themselves and spread kindness, which aligns with Snap’s values of being kind, smart and creative.

To participate in the ‘Because of You’ Lens Challenge, participants are encouraged to open Snapchat and tap on the camera screen to activate the Lens Carousel, then tap the smiley face icon below the camera button to access Lens Challenges. After that, tap the ‘Because of You’ Lens Challenge to share a time someone positively impacted his or her life using the special Lens, then send the Snap to the ‘Because of You’ Challenge Story for the chance to be featured in the app.

‘Because of You’ is a movement that encourages teens to reflect on the power of their words and actions, and consider how they are affecting others – for better or worse. The campaign encourages teens to consider the impact of their actions to create a more empathetic, inclusive culture.

Snapchat and the Ad Council will also co-host a ‘Creators for Good’ summit as part of Snap’s ongoing Creator’s Lab workshop series, inviting creators to the Santa Monica Creator’s Lounge to learn how to use their creative talents to promote social good initiatives. ‘Creators for Good’ is a program from the Ad Council that works directly with celebrities, digital content creators and other established and emerging talent to amplify the organization’s social good messages.

Snapchatters can always report bullying or offensive content by pressing and holding on the Snap, and then tapping the flag button, and go to the Snapchat Safety Center to find safety tips, research and resources about Snapchat.

Snapchat: Because of You Lens Challenge by The Ad Council

By Snapchat

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