Wunderman Thompson hires Digitas' Justin Peyton as APAC strategy and transformation chief
Justin Peyton has joined newly formed WPP agency Wunderman Thompson from Publicis' Digitas as chief strategy and transformation officer for APAC.
Justin Peyton
It's one of the first major hires Annette Male has made since she joined Wunderman Thompson as APAC chief in March 2019.
In the newly created role, Peyton will be based In Singapore and will help drive the agency's next phase of growth In APAC.
"He brings expertise in the strategy and change that modern brands are seeking as they define their futures," said Male.
"Justin’s proven ability to connect data, tech and creativity and deliver customer-centric and business solutions, makes him the perfect choice in Wunderman Thompson’s quest to inspire growth for ambitious brands."
Peyton's career spans finance, media, data-driven marketing and digital transformation. He joins from Digitas where he was chiefs strategy and transformation officer for the Publics agency's APAC division. Helped to launch the agency brand in five markets across the region, and to rapidly scale the business through strategy-driven new business wins such as Qantas in Australia, Samsung in Singapore, and Shangri-La in Hong Kong.
Prior to his time in APAC, Peyton led the Financial Service practice for DigitasLBi in London, where he worked on brands such as Lloyds Banking Group, Barclays and RBS.