The Transport Accident Commission (TAC) teamed up with comedian Sam Simmons to create a walking comedy show to raise awareness of pedestrian safety.
The campaign, created in partnership with the Melbourne International Comedy Festival, saw Simmons take to the streets of Melbourne to provide commentary for show-goers and competition winners. The ‘LOL While you Stroll’ shows also included cameo appearances from other comedians including Mark Watson, Steph Tisdell and Granny Bingo.
The campaign aimed to highlight the perils of being a pedestrian by showcasing how important it was for pedestrians to ditch the distractions – such as mobile phones and headphones – and pay attention while on the streets.
The campaign is part of TAC’s Towards Zero strategy which aims for zero deaths and serious injuries on the roads. In 2018 Pedestrian deaths in the state of Victoria increased to 38 compared to 31 the previous year.
Meg Jacobs, senior manager engagement, TAC, said “It doesn’t matter whether we’re driving a car, riding a bike or walking, if every road user is entirely focussed on what is happening around them, we would see an immediate reduction in deaths and injuries on our roads.
“You see it far too often - people looking down at their phones or using headphones, oblivious to their surroundings. Pedestrians are vulnerable and have no protection in the event of an incident in traffic, so it is also critical that motorists are just as vigilant and keep their speeds low.”
The campaign included social media and out-of-home activity and was created by Graffiti Experiential.