Modern Marketing

Business on the move including Twitter, BBC, World Rugby, Audi, and more

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By Imogen Watson | Senior reporter

April 18, 2019 | 5 min read

Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.

This week's acquisitions

Global wins

World Rugby has appointed Strive Sponsorship, the sport and entertainment marketing consultancy, to evaluate relevant opportunities within the video gaming and esports industry.

EMEA wins

Business Growth Hub has appointed Manchester-based digital agency CTI Digital as a major digital partner.

The Department for International Trade has appointed TMW Unlimited to handle its CRM account.

Teads has been appointed by Guardian News & Media to provide its outstream video advertising in the UK and Europe.

Journey Further has won the Burton's biscuits performance marketing account. It covers the company's core brands: Maryland Cookies, Jammie Dodgers and Wagon Wheels.

Hunter has appointed We Are Social to manage its paid social media distribution.

The organic baby food brand Little Freddie has appointed Finn as its lead creative agency.

APAC wins

UnionPay International has appointed Havas Group China as its agency of record for its media business following a competitive three-way pitch.

Americas wins

US automobile magazine MotorTrend is to co-produce a new Top Gear America series with the BBC as part of a multi-year partnership for the vehicle franchise.

Droga5 has been appointed global creative agency of record for smartphone manufacturer OnePlus following a competitive pitch.

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GYK Antler was named Agency of Record for three brands including Hometown Financial Group, Emerson Ecologics, and The Commuter Rail Network in Greater Boston. It has been tasked with supporting their marketing efforts.

Reviews

Audi’s UK creative business is up for grabs after 37 years with BBH.

The software maker Intuit is seeking a global creative agency of record.

The healthcare startup, Oscar, is seeking a new agency partner.

Launches

Coldwell Banker NRT has launched its own in-house agency.

The French production company Quad has launched In Finé, a new division oriented exclusively towards the luxury sector.

The content studio Commit has launched Propeller - an online community product.

Got a story or tip for Business on the Move? Send your acquisitions, reviews, account wins and launch news to imogen.watson@thedrum.com.

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