The Drum Recommends: Commended - Clout Branding: Creating a distinct jewellery brand to reflect authenticity and heritage

Clout Branding created a distinct jewellery brand for Angela Georgiou to reflect authenticity and heritage.

The Drum Recommends: Commended is highlighting Clout Branding who created a distinct jewellery brand for Angela Georgiou to reflect authenticity and heritage.

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Last year the Recommended Agency Register (RAR) was rebranded as The Drum Recommends to bring it in line with owner The Drum. It remains committed to partnering brands with the correct agency using data and unique industry expertise.

The challenge:

Angela Georgiou designs and creates bespoke luxury jewellery inspired by the unique and personal stories from her discerning customers. The Shropshire based jewellery designer with her Greek Cypriot heritage, re-imagines found and personal antiquities, turning them into unconventional, contemporary pieces for UK and international clients.

Angela Georgiou had seen her jewellery business grow steadily over 10 years. She wanted to grow her brand beyond current customer reach and create a more cohesive brand strategy for her entire product range but the previous brand was holding her back. She approached us to develop the brand and create a more distinct and ownable point of difference enabling her to realise her future ambitions.

Our approach:

Founded on an idea where stories lay at the heart of each jewellery design and with Angela’s proud background, we looked to heritage and storytelling for inspiration. Research showed that people often attach memories and stories to jewellery and this coupled with her tactile and earthy style where she often creates new pieces from old led us to develop a central theme around “The past reimagined”. We worked with Australian based illustrator Jessica Benhar to develop a series of bold and striking images that draw on themes of mythology and emotion.

The brand and identity has given Angela Georgiou a more credible and distinct positioning in a busy market. The look has increased brand awareness and helped to raise the quality and perception of the brand and product ranges. The identity has been rolled-out across stationery, packaging, print and digital marketing materials, website and on merchandise.

What our client said:

"The new brand has really captured the spirit and approach I have to my work and it now feels more authentic. It reflects my heritage and this is key to helping my brand stand-out. From the moment we started working with the team at Clout they have been invaluable with advice and direction and they really did get a firm grip on my vision and expectations"

Angela Georgiou

Designer and maker

To find out more on the Clout Branding agency visit their The Drum Recommends profile.

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