It is not just changing consumer behaviour or the relentless pace of technology, the challenges agencies face are rife - from fighting for talent and budgets to over demanding clients asking for services not accounted for or contracted. Not to mention the changing relationship between brands and agencies leading to the in-housing trends, where brands such as Honda, Ford, and Vodafone are taking large portions of their marketing operations in-house to drive better efficiencies. How can agencies run a smooth operation, produce incredible creative and prove they are worth the investment?
It’s a fine art, is it not? The Drum has partnered with Deltek to explore the art of running an excellent creative agency. We will be running a webinar on 21 May to look at how to effectively manage creative talent while balancing the sheets, and executing compelling, award-winning campaigns on time and within budget.
Matt Sullivan, head of product at The Drum, will be interviewing Nick Presley, executive creative director at Initials, along with René Praestholm, vice president of global agency solutions at Deltek.