By John Glenday | Reporter

April 16, 2019 | 2 min read

L’Oreal’s enthusiastic embrace of AI and AR technologies in cosmetics has borne fruit with the release of a face-scanning smartphone tool capable of issuing dermatological advice on the spot.

The Effaclar Spotscan tool has been created in partnership with Boots to enable customers to scan their faces via webcam in order to receive customised advice on the best L’Oreal treatments to combat facial blemishes.

Offered free of charge the system is compatible with both Apple and Android phones and involves visiting the Boots website where a link to scan can be obtained. Alternatively, the tool can also be obtained by scanning a QR code to access the dedicated brand webpage.

Submitted images are compared with a database of 6,000 patient photos which will allow the system to produce an acne rating out of four in addition to a total count of blackheads, inflammatory spots and brown marks.

When appropriate the tool will also refer customers for specialist treatment.

L’Oreal has been on a crusade to weave AI and AR into its customer interactions and “reinvent the beauty experience” since it acquired AI platform ModiFace in 2018.

Last year, it launched a Face-Time-style AR tool that lets customers ‘try before they buy’ and chat to customer service agents. It later brought the tech to Facebook.

Marketing L'Oreal News

More from Marketing

View all