Golden Wonder runs mystery box prize with on-pack promo

Golden Wonder is packing a punch with the return of its full-packet takeover, offering fans the opportunity to win up to £1m worth of prizes.

‘Wonder What I’ve Won’ offers its own distinct twist on the tried and tested on-pack promotion formula with winners left unaware of what they have won until the point at which they receive their prize.

Over 22m crisp pokes have been redesigned from head to toe, including the Golden Wonder brand and logo itself in support of the prize initiative. Ringos branded snacks will also be included in the all-encompassing campaign.

Branded packs will include a unique code which can be entered on a dedicated competition website to determine winners, each of whom will be left on tenterhooks until their prize surprise is revealed.

The giveaway bonanza will be supported by a primetime TV campaign across Scotland on 22 April and a nationwide YouTube push to capitalise on recent sales success which has delivered double-digit growth across the UK.

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