Australian Futures Project creates data-led tool to help voters find the right candidates
Australian Futures Project has enlisted Isobar and Cox Inall Change to create a service that helps Australian voters find the candidates that most align to their concerns.
Australian Futures Project launches 'The Perfect Candidate'
The ‘Perfect Candidate’ website uses 30 months of data from over 125,000 Australians to try to help people cut through to the information they need when making political decisions.
Ralph Ashton, executive director at the Australian Futures Project, explained: “We designed The Perfect Candidate to create greater transparency between our political parties and the people they’re representing. By sharing the data and insights, Australians have the power to change the conversation from short-term problems to long-term solutions, holding their leaders more accountable for the decisions they make and starting a more constructive and courageous conversation to create the future they actually want.”
The website and concept were built by Isobar in Australia, alongside its sister agency Cox Inall Change, a specialist in public relations for the government, which is running a communications campaign to promote the website.
Justine Sywak, general manager at Cox Inall Change, added: “The Perfect Candidate is the first-ever digital candidate that was designed to disrupt and change the conversation during the election campaign, giving a voice to the concerns of Australians. This collaborative partnership with Australian Futures Project, Isobar and Cox Inall Change shows what is achievable by harnessing the power of technology, innovation and passion to create a powerful tool for courageous citizen action.”