Vauxhall Network Q account to stay with Cogent into 30th year

Cogent chief Bruce Hutton

Cogent has retained the Vauxhall Network Q creative account following a competitive pitch held 29 years after they first started working together.

Network Q is Vauxhall's approved used cars brand and was created by Midlands marketing agency Cogent in 1990.

"Since creating the brand almost 30 years ago, Cogent has remained a seamless extension of our in-house team," said Clare White, national brand manager for used vehicles at Vauxhall Motors.

On staying in the driving seat into a third decade, Cogent chief Bruce Hutton said: "A 29-year client relationship with such an icon of the UK automotive industry is a real badge of honour for us and a great example of togetherness in action. Here’s to the 30th birthday celebrations next year."

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.