Nike chronicles Tiger Woods’ illustrious career after historic Masters win
As he slipped on the famed green jacket at Augusta National Golf club for the fifth time, Tiger Woods celebrated a comeback perhaps like no other, winning a major golf championship at 43 years old. Longtime sponsor Nike lauded that win with a spot that showed the highest highs and the painful lows the golfer has endured throughout the decades.
Tiger Woods wins 5th Masters
Nike unveiled the 51-second spot — a touching tribute to the sponsor’s main golfer — soon after Woods hugged his son in the same way he hugged his father 22 years before at the same 18th hole.
In the short film by Wieden+Kennedy, ‘Same Dream,’ Woods gets a career overview. A close up of Woods is seen, his steely vision replaced by a smiling hug with his caddy just after he sunk the winning putt at the Masters. The film goes on to show Woods reacting with his fist shake on some of his greatest wins, but also cringing in pain during moments when his injury-ridden body seemed to be giving up on him.
The text over these moments reads: “It’s crazy, to think a 43-year-old who has experienced every high and every low, and has just won his 15th major, is chasing the same dream as a three-year-old.”
Cut to Eldrick Woods as a tyke, tapping in a putt on home video, raising his putter in pure childhood joy. It ends with him in another youthful interview stating, “I’m gonna beat Jack Nicklaus,” as the screen goes to black with a white swoosh, stating “Just Do It.”
It’s a fitting accolade for a golfer who has gone through personal and professional hardships to once again earn golf’s top honor.
Nike stated that its sponsored golfers have claimed the past five major championships.
