Unilever bolsters dental care arm with P&G brand buys

Unilever bolsters dental care arm with P&G brand buys

Consumer goods giant Unilever has confirmed it has signed an agreement to purchase two oral care brands from Procter & Gamble to augment its own pharmacy brands.

Fluocaril and Parogencyl are popular dental brands in France and Spain with a strong product portfolio centred on the treatment of gum issues and the prevention of cavities.

In bringing both brands under its wing Unilever will significantly extend its presence in the sector across both markets, with the intention to harness the brand heritage, awareness and reach of the products among dentists to complement Unilever’s current oral care portfolio.

Financial terms for the acquisition have not been disclosed but will conclude in the second quarter of 2019.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.